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Planting our Purple Shoots
11/11/2013

Welcome to the brand new website and blog for Purple Shoots! We are a registered charity on a firm business base, loaning out small amounts of money to start-up businesses across South Wales, as well as offering business mentoring to really get the businesses on their feet.

We have recently worked with Creating Media to establish our branding, business stationery, website and promotional materials, and are thrilled with the feedback we’ve had!

We began with the logo design, establishing the visual direction for the rest of the project to take. From the first round of concepts, we really loved the flower design – so much so we only made one small tweak at the meeting and it was signed off as the final logo! We were also taken with the grass element from one of the other logo concepts, so we decided to incorporate this as a design feature throughout the rest of the project. The colour scheme naturally fell into a purple and green pattern, linking up with the business name and the idea of fresh new beginnings and growth (green has a link with nature and plants which gets summoned up subconsciously), as well as doing things a little differently (purple is often seen as a quirky colour).

The next stage was a full office-load of business stationery. Letterheads, compliment slips and business cards were all created in the same great visual style as the logo, and then sent to print. As the website address was now being promoted, we needed to provide a simple, yet elegant, holding page for Purple Shoots as well, promising that the website would be coming soon.

 

The next stage was the biggy – the website design. We sent all the text over for the website in advance of the design, meaning that the team at Creating Media knew exactly what to work with and could just crack on with what they do best – the design. We stuck with the purple and white theme, with the grassy element along the bottom. They also commissioned their in-house illustrator to provide 4 lovely, playful images to illustrate the 4 key ideas behind Purple Shoots. These really help to make the brand feel friendly and approachable, unlike a big scary bank. This was the main idea behind the brand, lending money when others won’t. As we are also active on social media, we included a twitter feed across the website, and a blog for us to update with our views on various current affairs, business and finance. This again helps to get across the personality and friendly human element behind the business – making us more approachable.

The final stage was a range of promotional materials to help us get the Purple Shoots name out there at networking and business shows. We got Creating Media to design a pull-up banner stand and double-sided promotional postcard to attract new potential business start-ups to take out the much-needed loan they need to give them that final push.

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